Hair Embroidery
Pantene / China
潘婷3分钟奇迹焕活受损秀发,为秀发注入“重生”的力量,并以中国传统的“发绣”艺术呈现这一奇迹。我们携手非遗级发绣大师,将修复后的发丝化作艺术珍品,凝结成一件可登博物馆的杰作,见证潘婷化不可能为美丽现实的卓越实力。
Pantene's 3 Minute Miracle gives damaged hair the power of rebirth, expressed through the traditional Chinese art of hair embroidery. Working with a heritage hair-embroidery master, restored strands became museum-worthy craft and proof of Pantene's repair power.
Mango PetPit
Pantene / China
2024年,潘婷巧妙捕捉到中国人对“芒果核宠物”这一可爱潮流的独特喜爱,邀请一位拥有飘逸“发丝”的芒果核——Pippy,担任品牌护发大使。这一充满趣味的创意活动生动呈现了潘婷的焕变力量。以Pippy为主角,潘婷巧妙融合文化潮流与消费者对高品质与幽默感的追求,树立了自己作为护发创新标杆的独特形象。
In 2024, Pantene tapped into China's fascination with mango-pit pets and invited Pippy, a mango pit with flowing hair, to become its most unusual hair ambassador. The idea turned a cultural trend into a playful demonstration of transformation, pairing Pantene's quality promise with humor and social relevance.
Hera
Pantene / China
潘婷创新推出的“Hera”系列,是秀发修复领域的颠覆之作,由潘婷携手知名创意工作室Trizz精心打造。此次合作不仅提升了品牌形象,更让潘婷与高端品质与专业匠心紧密相连。整个宣传活动聚焦于潘婷的修护实力——让受损发丝重焕光彩、化身艺术杰作,充分彰显潘婷作为奢华护发典范的非凡地位。
Pantene's Hera series reframed hair repair through a more elevated beauty language, created with Trizz. The platform connected Pantene with premium craft and high-quality expertise, turning damaged-hair repair into a luxurious visual world where restoration feels luminous, refined, and artful.
Flawless Embrace
Braun / China
Buran 全新革命性脱毛科技,揭示自信的本真之美。在周冬雨的温柔讲述中,我们领悟到,真正的光彩源自内心——当肌肤如丝般光滑细腻,便成为展现自我魅力的自在舞台。Buran 让每个人都能轻松拥抱天生之美,从容绽放由内而外的自信与优雅。
Unveil the essence of confidence with Buran's revolutionary hair removal solution. As Zhou Dongyu narrates, true radiance comes from within, reflected through a flawless, smooth canvas that lets every individual embrace natural beauty with effortless grace.
Winter Olympic
Tide / China
以奥运冠军徐梦桃的励志故事为灵感,Tide 焕新品牌精神,诠释“超越精神”的核心内涵。品牌借助她永不言弃、不断突破的姿态,将“Tide 洁净力”与“人生跃动力”深度融合,通过充满力量的故事传递积极向上的价值观。
Tide elevates its brand essence by aligning with Olympic champion Xu Mengtao's story, embodying the spirit of going beyond and building a deeper emotional connection through compelling storytelling.
Tampax, the new world
Tampax / China
知名导管型卫生棉条品牌 Tampax 推出全新主题活动——“经期新世界由此开启”,重新定义女性经期的舒适与保护体验。此次活动以全新、便捷易用的产品为核心理念,旨在让女性在经期也能轻松自如、无惧束缚。
Tampax introduces "Opening a New World During Periods", a campaign that redefines comfort and protection during periods. By making tampons a top-of-mind choice for quality and reliability, Tampax grows its brand presence while aligning with cultural trends and consumer sentiment.
Whisper Ivory
Whisper / China
以 Dear 的形象与轻盈的日常氛围承接护舒宝 Ivory 的产品表达,强调柔软、自在与可靠保护,让女性在重要时刻也能保持自然松弛的状态。
With Dear as the face of the campaign, Whisper Ivory frames product protection through a lighter everyday mood: soft, reliable, and naturally comfortable.
Oh Postmas Tree
Hong Kong Post / Hong Kong
在人口密集的香港,一场别出心裁的节日创意活动由此展开——品牌携手香港邮政,将那些鲜少被注意的邮筒华丽变身为充满欢乐色彩的节日装置。这一合作创造了全新的城市传播空间,也让普通邮筒成为街头的打卡亮点。
A festive collaboration with Hong Kong Post transformed underused postboxes into vibrant, joyful spaces. The initiative created a new media space and turned ordinary postboxes into visual attractions that spread happiness throughout the city.
Door God
Whisper / China
护舒宝 FlexFoam 系列代表了卫生巾创新的巅峰,带来前所未有的安心保护。我们的全新宣传以中国神话为灵感,将传统文化与现代设计巧妙融合,打造出“护舒宝门神”这一独特形象。
Whisper FlexFoam stands as a paragon of sanitary pad innovation, offering unparalleled protection. Inspired by Chinese mythology and modern design, the Whisper Door Goddess becomes a symbol of divine protection woven into contemporary culture.
The Pulse of Living
Gionee / China
作为中国手机市场的新锐力量,金立以创新激发生活灵感为愿景。我们的策略,是通过精准而丰富的生活化体验,与消费者建立真实而深刻的情感连接,让金立成为他们日常探索与精彩生活中不可或缺的伙伴。
Gionee, a fresh face in China's mobile scene, envisions a life inspired by innovation. The strategy connects with consumers through targeted, life-enriching experiences that make Gionee part of their daily adventures.
Huawei Nova 4
Huawei / China
Huawei Nova 4 以“不只是追随潮流,而是快速适应创新”为消费者洞察,透过更具前瞻性的功能与传播视觉,呈现年轻、灵活、不断进化的科技体验。
Huawei Nova 4 understands the consumer insight of not just following trends, but adapting to the latest innovations. Its features go beyond expectations to create a more unique, forward-thinking mobile experience.
Colour Lock
Pantene / China
潘婷全新“锁色奇迹”护发产品,是秀发修复领域中一位充满灵气的“天才选手”,将科学力量与趣味魅力完美融合。精巧包装之中,蕴藏着让发色持久亮丽的秘密——让每一次发丝闪耀都成为自信与智慧的表达。
Pantene's Color Lock Miracle Product is a playful prodigy in hair repair, blending science with whimsy. Wrapped in a crafty case, it becomes the secret to color-locked hair and a playful dance of innovation and allure.
Konka R7
Konka / China
Konka R7 以“Me Time”为核心场景,回应消费者对高品质个人娱乐体验的追求。凭借高对比度与广色域显示表现,产品把私人时刻转化为更沉浸、更精致的观看享受。
Indulge in your me time with the Konka R7 LED TV. Its extraordinary display, featuring high contrast and wide color gamut, offers stunning visuals for a premium viewing experience tailored to personal moments.